Digital Marketing Specialisation (MCom)

You cannot successfully market a product or service without utilising online channels. In this MBA specialisation, you will extend your knowledge of digital marketing by exploring digital tactics and processes that can help your business to stand out in a highly competitive and saturated market.

You will identify critical customer groups, evaluate the fundamentals of effective SEO and SEM strategies, analyse social media campaigns and learn how data from platforms such as Facebook and Google can guide marketing decisions.